YOUR LEADER IN SOCIAL MEDIA MARKETING
When it comes to your marketing needs, I'm your trusty Swiss Army Knife. Whether it's optimizing internal operations for your marketing team, leading training sessions and resources, crafting job descriptions, building out career paths, or developing complex social media strategies informed by analytics, consider me your trusted ally in the business.
Senior Leadership ◆ Operations ◆ Social Strategy ◆ Paid Media ◆ Analytics ◆ Community Management ◆ Copywriting ◆ Graphic Design ◆ Photography
My agency experience in a range of roles combined with leadership to over 65 total social media managers gives me a thorough understanding of agency operations, infrastructure, team building, client services, training, onboarding and career development for employees.
Agencies I've done this for:
Whether organic or paid strategy, my ability to develop creative briefs based on research and data allow me to work with production and design to tell stories across platforms while users make way through the marketing funnel.
Brands I've done this for:
What good is a concept if it’s not backed by insights? Analyzing data from social channels to listening and market research tools allows me to not only report on campaign performance, but enables me to leverage my findings to inform future strategy and creative.
Brands I've done this for:
Tools I use:
Studying Web and Visual Communications before Facebook existed leaves me with nearly 20 years of experience in Adobe Photoshop and Illustrator, followed by 10 years of Lightroom.
Also being a musician since high school, I have 20+ years of audio editing experience using Adobe Audition (dating back to when it was Cool Edit Pro).
And while my professional photography game is less than five years in, I’m proud to have shot a handful of professional athletes and musicians.
Athletes I've done this for:
Tools I use:
Scheduling tweets or posting on-site during live events always came with the challenge of managing timelines, building editorial calendars, and drafting post copy. It also allowed me to be at the forefront of brand sentiment where I could leverage community learnings to unearth trends, develop voice, implement engagement strategies, and build customer advocacy.
Brands I've done this for:
Tools I use:
